Regular mailings to customers, prospects subscribers are a really economical and effective way to stay in touch with your audience. While having a website is a great way to provide a rich array of content, sending out regular emails allows you to push your content to your audience and make your internet presence much more effective. There are three main ways to send our your emails
- Use your regular email program (like outlook or gmail)
- Use a mailing module on your site
- Use a 3rd party email system like Constant Contact, iContact or EMMA
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Type of Program
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Pros
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Cons
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Outlook, Gmail, etc
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Easy, free
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Limits on number of addresses to send to
No stats
Deliverability issues
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DNN Module or other program on your site
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Free or one time cost to purchase and install
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Deliverability depends on your own mail sending mail server. May have problems
Setup can be complex
Stats are often limited
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3rd Party Provider
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Rich Stats
High level of deliverability with a support team to ensure your mail gets through
Limited or no setup required
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May be setup costs and/or ongoing mailing fees
Must learn and live within the 3rd party’s system
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Note: the capabilities of various modules and programs changes constantly. You should verify the current capabilities of any approach you are considering.
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